About Ahmed Fouad | Institutional FX Liquidity

Which firms have trusted me with their institutional business?

I’ve worked across brokerage operations, technology and institutional liquidity.

Today I'm building the institutional desk at UEXO.

Over the last five or six years, firms have kept bringing me in to build their institutional departments. UEXO is the latest.

I’ve built teams, opened offices and led institutional business.

I led business development at ATFX.

From 2018 to 2020, I led business development across the Middle East. My work also included running trader seminars in Tanzania, Uganda and Kenya.

Finance Magnates covered the office opening.

I opened and ran a regional office.

As Head of MENA at Match-Prime and Match-Trade in 2024, I worked across the platform, payments, bridge, CRM and liquidity that support a brokerage.

FX News Group reported my appointment at GTCFX.

Firms have brought me in to build their institutional departments.

I led institutional sales globally at GTCFX in 2025. Today, I’m building the institutional desk at UEXO.

Your liquidity terms need to work for the rest of your business.

A competitive spread is only part of the decision. I bring my experience in brokerage sales, technology and institutional desks to the questions that determine whether an LP is a practical fit.

Can the LP support the business you want to bring in?

I compare your expected flow and volumes with the LP’s appetite and capacity, so you can assess where there is room to grow.

Do its limits fit the risk you want to take?

I help clarify exposure limits, margin and credit terms, so you can plan how much to send to that LP.

Will the connection make commercial sense?

I discuss the bridge, FIX API terms and feed charges with you. Those costs belong in the comparison alongside the spread.

Will funding the account work for your operations team?

I help clarify transfer arrangements and withdrawal terms, so your team knows what to plan for and which questions still need answers.

See how I’ve handled these questions for other brokers.

What can you expect when you work with me?

I help you ask the right questions, understand the terms and deal with the LP when you need an answer.

I explain why I’m recommending an LP.
I start with your requirements and discuss how the provider fits, including the limits and terms that matter to your decision.
I help you check the terms before committing.
I work through capacity, leverage, swaps and funding arrangements with you, and raise the questions that need an answer from the LP.
I help you address problems with the LP.
If an issue comes up, I help establish what happened, bring it to the relevant team and discuss the available options with you.
I stay involved after the introduction.
I follow up on the relationship, including questions about transfers and changing requirements. Some brokers have continued working with me across several firms.

I'm trained in financial management and risk.

I hold an MSc in Financial Management from Edinburgh Business School, Heriot-Watt University's business school, with certifications in financial risk management, credit risk management and derivatives from Heriot-Watt University.